JESSENCE 

Power AI Marketing Platform

We developed a one-stop digital platform with the advent of AI technology to utilize the huge volumes of data to gain useful insights and provide latest trends, analysis and recommendations based on the pattern, fashion marketers and brands can also use the platform to better understand customer demands, business inside; measure the digital social campaign performance.

This digital marketing AI platform will use Marketing Mix Modeling (MMM) provides the best way to measure the actual link between a brand’s marketing investments and resulting sales and profit impact. It can optimize media and campaigns to drive seasonal growth and predict the impact of a range of holistic business drivers including paid/owned/earned media, sponsorships and event, PR, operations, and external factors on sales across owned retail, ecommerce, and wholesale.