JESSENCE
W London
Our goal is to establish W London Hotel as a top destination in London among Chinese travellers and Chinese expats living in the UK. To achieve this, we will employ a diverse group of influencers on the Chinese social media platform-RED (little red book) to showcase the hotel's unique room designs, prime location, luxurious amenities and exceptional service. By sharing authentic and genuine content, we aim to increase foot traffic to W London Hotel and establish it as a must-visit destination.
To maximise the impact of our influencer marketing strategy, we will utilize a range of KOLs with different levels of reach and engagement.
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Top-tier KOLs utilised to increase overall exposure and highlight the unique features of W London Hotel, in order to capture the attention of potential customers.
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Mid to micro tier KOLs to share their personal experiences at the hotel, in order to increase the authenticity of the content and drive awareness.
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We created visually stunning and captivating content that emphasises the luxurious and high-end image of W London Hotel, focusing on popular services such as hotel rooms, the Perception Bar, afternoon tea, and the spa
The content created with an emphasis on lifestyle experiences, to showcase the hotel as a complete destination for customers.
