To enhance the visibility of Aspinal of London in China, we created an all-encompassing social media strategy. By utilizing the potential of various Chinese social media platforms, we aimed to increase brand awareness. Building on a plethora of different touchpoints to guide consumer decision-making

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Social Content:

In China, social content is an important aspect of digital marketing. Having devised a channel strategy across multiple China social platforms including WeChat, Little Red Book and Weibo, we developed a brand ecosystem that supported the customer journey across different spaces. Retail, cultural and brand moments year-round were identified and paired with seasonal product promotions and recommendations.

 

Creative images

Visual content, such as images and videos, is a key component of social media marketing in China. We created high-quality, visually appealing images to attract attention and engage with their target audience. 

 

Celebrities endorsements:

Celebrity endorsements are a popular strategy in China's advertising industry. We selected the suitable celebrities to promote their products. It’s generated the great brand awareness for Chinese audience

 

KOL Marketing:

KOL (Key opinion leader marketing is a growing trend in China's digital landscape. We chose based on their large following, high engagement rates, and relevance to the target audience. They use their personal platforms to create sponsored content, such as product reviews, tutorials, and unboxing, to increase brand awareness and drive sales.