Dior

We developed a comprehensive social media and digital marketing strategy for Dior's new beauty collection, with the goal of engaging with potential Chinese customers and raising awareness of the collection. To achieve this, we employed interactive content, influencer marketing and live-streamed beauty tutorials to reach our target audience effectively.

We created a multi-channel strategy across multiple Chinese social media platforms, including WeChat and Little Red Book to develop a cohesive brand ecosystem that guides the customer journey.Our story-based content is highly engaging for the Chinese audience and effectively drives them to preview and try out the new products.

We partnered with well-known beauty influencers to generate sponsored content that highlights the brand and its products. Through creating product evaluations, instructional videos and unboxing, the influencers demonstrated the advantages and distinct characteristics of Dior's beauty products.

We also utilized the platform of live-streaming to allow influencers to demonstrate to their audience the proper usage and application of various beauty products. This method of communication is an effective way to interact with the audience and boost sales.

Overall, the bespoke strategy focuses on utilising the power of social media, technology, and personalisation to create an engaging and immersive shopping experience for customers, while promoting the exclusivity and luxury of the Dior beauty.