Yoko London is a premier luxury pearl jewellery brand known for working exclusively with thirteen different pearl farms globally to source and select the finest, most unique pearls. They specialize in rare colours and exceptional sizes. Each pearl is carefully handpicked and set in the London workshop by expert pearl connoisseurs.

 

Prior to working with us, Yoko London had no presence or social materials in China, and no brand account on Chinese social media. They wanted to establish their brand and introduce their pearl collection to Chinese audiences. We developed a comprehensive social media strategy and leveraged various Chinese platforms to increase Yoko London's visibility in China. We created storytelling content for Chinese marketing platforms to showcase their beautiful pearl collection. The classic collection was an instant success and helped introduce the brand to a new, younger fashion market.